Project Title: Brain Puzzle – 3D Wooden Puzzle Series
Role: Concept & Packaging Design Direction
Year: 2023
Credits: Yana Kryshevych - Photography
Project Brief: Brain Puzzles is an innovative series of 3D wooden puzzles designed to challenge and engage the mind. Tasked with creating the concept and packaging for this unique product line, I was inspired by the intricate connection between puzzles and cognitive function. My goal was to develop a packaging concept that not only housed the puzzles but also visually and conceptually resonated with the idea of brain activity.
Moodboard
First Drafts
I designed five distinct puzzles, each correlating with one of the brain’s lobes. The brain-shaped logo I created ties directly to the product’s purpose and adds a cohesive element across the packaging. Each box has a unique visual identity tied to its corresponding brain lobe, with a clean, clinical aesthetic to evoke a sense of mental wellness, while still maintaining visual appeal.
Each puzzle is housed in a square box that draws inspiration from medical packaging, making a lighthearted joke about “prescribing” puzzles to "heal" the mind. This medical theme reinforces the brain-boosting benefits of the puzzles while adding a fun and engaging element to the design.
