Project Title: Sustainable Packaging Rebranding – Wooden & Glass Puzzle Series
Role: Packaging Rebranding & Artwork Designer
Year: 2022
Project Brief: The wooden and glass puzzle series needed a packaging refresh to align with contemporary sustainability values and modern aesthetics. The existing packaging, consisting of plastic and an outdated appearance, no longer resonated with environmentally conscious consumers or reflected the puzzles' craftsmanship.
Challenge: Removing the plastic element to achieve the company's sustainability goal.
Solution: At the core of this rebranding was the commitment to sustainability. To retain the essential feature of product visibility, I designed a creative window aligned with the leaf shapes to ensure keep using elements of the brand. Ensuring customers could still view, and even touch the puzzle without compromising on the sustainable ethos.
The rebranding successfully transformed the puzzle series into a modern, elegant and eco-conscious product, resonating with consumers who value both craftsmanship and sustainability.
