Project Title: YouGo Car Wrap Design – Istanbul Landmarks
Role: Illustrator & Graphic Designer
Year: 2019
Project Brief: YouGo, a car rental company operating between Istanbul’s airports and city center, wanted to enhance their vehicles with a design that welcomes and informs tourists. The idea was to transform their fleet into moving guides by showcasing iconic Istanbul landmarks alongside key information for visitors.
Design Concept: To achieve a visually cohesive and travel-inspired look, I created custom line-art illustrations of Istanbul’s most famous landmarks. The minimalist line-art style not only complements the dynamic nature of the roads but also ensures clarity and elegance on the car surfaces. This approach blends seamlessly with the vehicles while making them instantly recognizable across the city.
